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National gains new accounts

National Public Relations of Toronto has recently gained five new accounts. The Region of Peel in Ontario has appointed National its public relations agency of record. The firm won the account in a request-for-proposals process. The assignment includes the development of internal and external communications for the region.

Montreal-based eyewear retailer BonLook has hired the agency to promote upcoming store openings and conduct social media influencer campaigns. Educational publisher Nelson has retained National to provide communications support for new products and its ongoing business expansion. Precious metals company BMG Goup has hired the agency to develop a communications campaign supporting a new investment product. Nutritional supplement company Jamieson Wellness retained National Equicom to handle communications related to its initial public offering on the Toronto Stock Exchange.

"We're honoured to be working with these organizations and believe that their decision to partner with us represents, in part, a validation of our evolving approach to public relations," said Kim West, chief client officer at National's Toronto office. "We're continually offering new ways for clients to build strong and meaningful connections with their audiences, drive greater revenue and enhance reputation."

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