Apex, Ruckus join Branded Content Marketing Association
Toronto-based Apex Public Relations and its digital arm Ruckus Digital have joined the Branded Content Marketing Association, an international regulatory organization for branded content producers. According to the company, this will give Apex and Ruckus access to an exclusive content monitoring system aimed at public relations and social media agencies.
"Our membership solidifies our passion for producing engaging content for audiences across a variety of platforms," said Jennifer Stein, vice-president of integrated communications at Apex. "The BCMA has an outstanding reputation within the branded content industry and we are delighted to join them as a member."