GoodLife Fitness conducts digital campaign
GoodLife Fitness has begun a new digital campaign called "Live For It." Developed by Doug&Partners of Toronto, the initiative encourages consumers to "live for what they want." The creative depicts consumers using their "passion and energy" at the gym and elsewhere. The campaign consists of online video, banner ads, social media activities and an influencer program. It was developed in association with The Tite Group and GoodLife's in-house digital staff. Media buying is being conducted by UM.
"More and more, people are living all aspects of their lives with passion and intensity, and they want to surround themselves with people who do the same," said Kim Hunter, group account director at the agency. "We wanted to reflect that high energy attitude in our campaign and show how people lose themselves in their workout. It's an indescribable feeling."