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WestJet debuts gift card program

Calgary-based airline WestJet has introduced a gift card program. The company is now selling physical and electronic gift cards online at <http://www.westjet.com/giftcard>. Cards are available in various denominations from $25 to $2,000. They can be used to pay for travel on WestJet or WestJet Encore, as well as seat selection and taxes and fees on travel.

"The gift of flight is the gift of experience, adventure and travel to any of WestJet's more than 100 destinations across North America, Central America, the Caribbean and Europe," said Marshall Wilmot, chief loyalty officer at WestJet. "You can now give and receive the gift of travel, whether that is to cover the entire cost of someone's ticket or make a contribution. It's a very special gift to give."

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