Oath begins Build Your Brand campaign
New York-based Oath has begun an international campaign called "Build Your Brand." This is the company's first global brand campaign. The campaign is aimed primarily at online advertisers and promotes properties including AOL, Yahoo, HuffPost and Tumblr as marketing vehicles. The creative highlights the company's expertise in building brands, as well as the variety of its content and technological capabilities.
The campaign is running in the United States, United Kingdom, Canada, Brazil, Singapore, Hong Kong, Germany, France and Taiwan. It includes mobile, print, out-of-home and online banner ads, as well as online video and audio ads and social media activities. The executions depict orbs representing the company's properties.
"We build brands that over a billion global digital consumers love," said Tim Armstrong, CEO of Oath. "We have one simple message to mobile consumers and customers, build your brand, and we have Chuck D helping us fight the power. Your brand matters, fight for it."
The campaign was developed in-house by Oath in collaboration with Zenith and Squeak E. Clean. Oath is a subsidiary of Verizon Communications.