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PepsiCo readies Win Every Hour contest

PepsiCo Canada of Mississauga is preparing a contest promotion in support of its Mountain Dew and Doritos brands. Called "Win Every Hour," the initiative will begin on Nov. 10 and run until Jan. 7, 2018. Consumers will be able to find code numbers on specially-marked packages of eligible products which can be submitted online at <http://www.wineveryhour.ca>. During the contest, 12 hourly draws will take place each day, the winners of which will receive Microsoft Xbox One X video game consoles. Approximately 1,000 consoles will be given away during the promotion. Consumers can receive three extra entries into the contest by submitting the codes for a Mountain Dew and a Doritos product at the same time. PepsiCo conducted a similar contest in 2012.

"Dew and Doritos have become a force in the gaming community, with annual programs that give fans exclusive access to exciting rewards," said Logan Chambers, director of marketing for carbonated soft drinks at PepsiCo. "With the outstanding success of our 2013 'Win Every Hour' contest, we knew we wanted to bring it back in a big way for this major release."

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