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Belairdirect begins Grey Cup Sign Up contest

Toronto-based insurance company Belairdirect has begun a contest promotion tied to the upcoming Canadian Football League Grey Cup championship game. Belairdirect is a sponsor of the CFL. Consumers can enter the promotion, called the "Grey Cup Sign Up Contest," at <http://www.greycupsignup.ca> until Nov. 5 by submitting a design for a Grey Cup sign. Two winners will receive three-day trips for two to Ottawa to attend the game. The winning designs will also be displayed online and on billboards in Ottawa leading up to the game.

"CFL fans are some of the best fans in Canada and we're thrilled to offer them an opportunity to win the ultimate fan package," said Humberto Valencia, director of marketing and digital platforms at Belairdirect. "With the Belairdirect 'Grey Cup Sign Up' contest, we're inviting Canadians to show us just how passionate and creative they can be with making their own fan sign. At Belairdirect, we go above and beyond in supporting our customers, just like how football fans support their favourite teams beyond the game. Our Grey Cup contest is no exception."

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