Astellas Pharma Canada begins Pucks4Prostate campaign
Astellas Pharma Canada of Markham, ON has begun a social media campaign called "Pucks4Prostate." The effort is intended to raise awareness of prostate cancer. During November, consumers will be encouraged to post photographs of themselves on Twitter or Instagram using a campaign hashtag. For each post, the company will donate five dollars to charitable organization Movember Canada. The promotion will also include exposure during a Toronto Maple Leafs home game on Nov. 20.
"The Movember movement is about more than growing a moustache," said Michael Tremblay, president of Astellas Pharma Canada. "It's about improving men's health all year long. We are excited to team up with the Movember Foundation and the Toronto Maple Leafs to launch 'Pucks4Prostate' in Canada. This unique program is one small way we can make a meaningful contribution to raising awareness and donate funds to improve men's health through education, research, prevention and the early detection of prostate cancer."