Toyota begins Start Your Impossible campaign
Toyota has begun a new international advertising campaign called "Start Your Impossible." According to the company, this is the first global campaign for the Toyota brand. It is intended to reflect Toyota's "evolution from an automobile company to a mobility company" and its work to develop new technology that allows people to overcome barriers to movement. It also highlights the company's eight-year global sponsorship of the Olympic and Paralympic Games.
The first execution in the campaign is a two-minute video called "Mobility For All," which is accompanied by a 60-second version. It depicts 100 real stories about the mobility of individuals from five countries, including Olympic and Paralympic athletes. Print and out-of-home advertising will also be used. A campaign website has been launched at <http://www.mobilityforall.com>.