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Mercedes-Benz to sponsor Toronto Santa Claus Parade

Mercedes-Benz Canada of Toronto has signed a sponsorship agreement with the Toronto Santa Claus Parade, which will take place on Nov. 19. As the official automotive sponsor of the event, 30 Mercedes GLE and GLS sport utility vehicles will pull the floats in the parade.

"We're honoured to be a part of this tradition that delights so many by bringing the magic of the holidays to life," said Virginie Aubert, vice-president of marketing at Mercedes-Benz Canada. "Santa is obviously the star of this show, but we're thrilled that our three-pointed star will help pull his sleigh."

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