Point S breaks new campaign
Automotive maintenance chain Point S Canada has begun a new campaign, developed by Publicis of Montreal. The campaign depicts the chain as a place that offers a "stress-free experience" to consumers. It also focuses on the reliability of its products and services. The campaign consists of two 30-second television commercials. Media buying for the effort is being conducted by PHD.
"Since its launch, the brand has shone in its category with differentiating codes, such as the stress ball and the 'No stress with Point S' jingle," said Sylvain Dufresne, executive vice-president and creative director at Publicis. "With such a solid foundation, we adopted a humourous tone that perfectly suits the brand's DNA to demonstrate that Point S provides a stress-free customer experience."