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Canadian Tire conducts winter tire promotion in Sault Ste. Marie

Canadian Tire has begun a new promotion in support of its MotoMaster Winter Edge automobile tires. The promotion is being conducted in association with the Sault Area Hospital in Sault Ste. Marie, ON. During the initiative, expectant parents from the Sault St. Marie area with winter due dates will be given a set of the tires to increase safety when driving their new infants home from the hospital.

"Sending new families home for the first time is an emotional moment, even for us," said Kierston Miron, patient care manager at the hospital. "There's a lot of excitement as families pack up and head out our doors, but there's anxiety too. Equipped with new winter tires made for our harsh winter conditions means they have one less thing to worry about. A little peace of mind goes a long way."

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