Schneider Electric begins Bold Idea campaign
French energy management company Schneider Electric has begun what it describes as its first multi-platform marketing campaign. The international initiative, called "What's Your Bold Idea," is intended to portray the company as a leader of the digital economy. It consists of social media activities and content marketing with the Financial Times, the Wall Street Journal, the Economist and CNBC. The creative also promotes the company's "Innovation Summit World Tour" event. Another component will be a series of 30-second television commercials featuring stories of the company's customers.
"We see the most important role we can play as enabling companies to address the energy paradox through both demand side efficiency and automation," said Chris Leong, chief marketing officer at Schneider Electric. "To do that we need to be open to bold ideas and bold ways of working. We already work with customers who exemplify that attitude, whether it's Deloitte's net-positive building ambition or with ArcelorMittal to deliver efficient steel production that never stops, even during downtimes of maintenance. We know that we're leveraging the potential of digital transformation to full effect. This campaign takes that a stage further, embedding the bold ideas spirit into every part of Schneider Electric."