CAA conducts dream vacation campaign
The Canadian Automobile Association of South Central Ontario has begun a new marketing campaign. The campaign, which promotes the association's travel planning services, features six consumers who received surprise personalized vacations from the organization. It consists of a series of online videos depicting the unknowing winners ostensibly participating in a member research session. Unbeknownst to them, travel planners in another room create an itinerary based on the vacations each winner described and prepare gift certificates to pay for them. The campaign was developed by Arrivals & Departures of Toronto.
"People know us best for helping them on the roadside and making what could be a bad day better, yet positive CAA experiences don't stop there," said Rhonda English, chief marketing officer for the CAA Club Group. "For over 50 years, our travel associates have been creating unique experiences for our members and customers, providing travel advice to make every moment count when planning their next vacation."