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New president and CEO at Vividata

Toronto-based consumer research and audience measurement organization Vividata has appointed Pat Pellegrini to the position of president and chief executive officer. He will begin work in early December. Pellegrini was most recently president and chief research officer at Simmons Research. Prior to that, he was executive vice-president of media, entertainment and digital market intelligence at GFK North America. He was also vice-president of content and product management at Pelmorex Media.

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