Casper to sponsor Maple Leafs
Mattress company Casper has signed a sponsorship agreement with the Toronto Maple Leafs. During the 2017-18 NHL season, the brand will be the official sleep sponsor of the team. This is the first time Casper has sponsored a sports team. The company plans to use the exposure to raise awareness of its brand in Canada and of the importance of sleep. The agreement includes in-arena branding at Air Canada Centre in Toronto during Maple Leafs games, as well as product giveaways for game attendees and other consumer engagement activities.
"Casper has had a strong presence and customer base in Canada since our launch and we take enormous pride in our commitment to the Canadian market," said Nicole Tapscott, general manager for Canada at Casper. "Our partnership with the Toronto Maple Leafs allows us to take that commitment a step further by increasing awareness around the importance of sleep and one's daily performance, bringing more restorative sleep to fans and players alike."