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Nutrience retains DentsuBos, Carat

Pet food brand Nutrience has hired DentsuBos and Carat as its advertising and media agencies. Both are subsidiaries of Dentsu Aegis Network. The firms will work to raise awareness of the brand and increase consumer interest through 2018. DentsuBos is developing a new winter campaign for Nutrience's Sub-zero product line. It will break later this month, with media planning and buying handled by Carat. Nutrience is a division of the Rolf C. Hagen Group.

"Working together with Nutrience, the creative will allow consumers who are asking for more transparency about how their pets' food is cultivated and produced to understand its unique value in the market, said Sébastien Rivest, chief creative officer at DentsuBos. "Our team looks forward to re-exploring from a fresh angle the emotional connection that brings together pet owners and their loyal companions."

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