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Roots debuts Northern Light website

Toronto-based apparel retailer Roots has debuted a new website at <>. The site takes the form of an interactive holiday catalogue "inspired by Canadian winter." The site was launched with a live online event hosted on the company's Facebook page. It features a video depicting fashion, musical performances, art and technology from that event, along with various gift ideas from the retail chain. Visitors to the site can purchase this merchandise directly. Users of the brand's mobile application can also select items from a fashion runway to be placed into a shopping cart.

"As part of our commitment to the Canadian arts and culture industry, we worked with a talented community of Canadian musicians and artists to create an immersive product-focused presentation that merged Roots fashion, leather bags and footwear, with light and sound," said James Connell, vice-president of electronic commerce and marketing at Roots. "More than 600 guests witnessed the live display, which was produced by more than 200 artists, creators, technicians and models, resulting in a magnificent interactive holiday catalogue and a highly unique shopping experience."

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