Egg Farmers of Canada conducts online campaign
Toronto-based Egg Farmers of Canada has begun an online promotion in association with Food Banks Canada. The effort, called "Recipes That Give," features an online video depicting chef Lynn Crawford preparing a surprise breakfast for food bank volunteers. The initiative also encourages consumers to post a favourite recipe via Facebook, Twitter or Instagram using a campaign hashtag.
"Every year, egg farmers donate more than a million eggs to community food banks," said Roger Pelissero, chairman of Egg Farmers of Canada. "We're proud to partner with Food Banks Canada and Lynn Crawford and are happy to celebrate the people who, by volunteering their time, contribute to the fabric of our communities."