Government begins Don't Drive High campaign
Public Safety and Emergency Preparedness Canada has begun a new campaign intended to raise awareness of the risks of driving while under the influence of drugs. The campaign is aimed primarily at young drivers. It consists of advertising in public spaces, on social media, on television and in movie theatres. It also includes a website at <http://www.canada.ca/dontdrivehigh>. The initiative is being conducted in association with Mothers Against Drunk Driving Canada, Young Drivers of Canada, the Canadian Automobile Association and the Canadian Association of Chiefs of Police.
"Don't drive high," said Ralph Goodale, Minister of Public Safety and Emergency Preparedness. "Too many Canadians badly need to hear that message. Too many people downplay the potentially deadly risks of driving high. With this new campaign, along with our partners like MADD Canada, Young Drivers of Canada, the Canadian Automobile Association and the Canadian Association of Chiefs of Police, we will help Canadians, and especially youth and their parents, understand how your life can change in an instant when you drive high."