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Cystic Fibrosis Canada conducts 31 Reasons campaign

Cystic Fibrosis Canada of Toronto has begun a new campaign called "31 Reasons to Give." The fundraising initiative will run through the holiday season. It features 19 families affected by cystic fibrosis and one reason for each day in December to donate to the organization. The campaign includes digital marketing, social media materials and direct mail, as well as a website at <http://www.31reasons.ca>. It was developed in association with VivaMedia, Grassriots and Engaging Networks.

"We are motivated by the stories from families and individuals affected by CF in our community and the moments that all of us, no matter our health, can identify with," said Jennifer Nebesky, chief marketing officer at Cystic Fibrosis Canada. "Building on the success of our first-ever fully integrated campaign in 2016, our goal is to reach even more Canadians this year to help more people understand the impact of CF. Above all, we hope the personal stories from our community inspire Canadians to give this holiday season."

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