Cineplex releases holiday video
Toronto-based theatre chain Cineplex has released a holiday-themed online promotional video. Called "The Greatest Joy," the video depicts a family reunion for which 50 years of home movies were edited into a Hollywood-style film trailer. The video shows the reactions of the family members as the trailer is displayed for them on a Cineplex movie screen. The video has been posted online at <http://www.cineplex.com/thegreatestjoy>. It is being supported with social media activities.
"Movies have the power to bring people together, which makes them all the more powerful at this time of year when our calendars are especially full," said Ellis Jacob, president and CEO of Cineplex. "We were so pleased to unite the Rochefort family so that they could celebrate the holidays and make more memories together."