CNW Group acquires Cedrom-SNI
Media information and news distribution company CNW Group has acquired Montrel-based digital media monitoring firm Cedrom-SNI. It operates the monitoring and analytical systems Eureka.cc and Europresse.com, which primarily service large companies, government agencies, media companies, and advertising and public relations agencies. Cedrom-SNI was jointly owned by its founders and by Transcontinental. The company employs 110 people in Montreal, Quebec City, Ottawa, Toronto and Paris. CNW Group is a subsidiary of Cision of Chicago.
"We are very proud to acquire Cedrom-SNI, a company whose product and service offering is among the best-performing in the industry and is complementary to ours," said Nicole Guillot, corporate director of CNW Group. "By joining forces, we will be able to offer our customers an enhanced and diversified offering that is perfectly aligned with Cision's global vision to be a leading provider of earned media software and services at the crossroads of public relations, digital and social marketing."