Quebec restaurants and bars conduct Meet My Liver promotion
Bleublancrouge of Montreal recently conducted a responsible drinking campaign called "Meet My Liver." The initiative was conducted on behalf of Let's Drink Better, an association of Quebec restaurant and bar owners. It took the form of an online chatbot that purports to be the user's own liver. The animated character encouraged users to moderate their alcohol consumption. It also provided information on the effects of alcohol and advice for avoiding a hangover. The bilingual chatbot was made available to consumers via Facebook.