Bioforce conducts sore throat spray campaign
Montreal-based Bioforce Canada has begun a new advertising campaign for its A.Vogel Echinaforce sore throat spray, timed to coincide with cold and flu season. It consists of a 30-second television commercial, accompanied by online video and social media content marketing. The TV ad depicts a series of text messages between a millennial-aged couple who abandon their plans for a night out due to their sore throats. The campaign was developed by Field Day of Toronto.
"In the past the target audience for natural health products has typically been females age 45-plus," said agency president Andrew Arntfield. "However, our research showed that younger consumers are increasingly seeking natural health solutions and prefer them to pharmaceutical products. While this campaign features urban millennials, the scenario is one that all consumers can relate to."