On Q Communications introduces Better For You division
On Q Communications of Toronto has launched a new "healthy lifestyle" division called Better For You. The unit will specialize in clients that offer products or services that "make a difference in the lives of consumers and their families," such as healthy snack foods, organic foods and sustainable living products. The unit will also handle the accounts of several existing On Q clients, including Healthy Crunch, Three Famers and Pure Organic Foods.
"This expansion was a natural evolution for us as moms to five little ones, and after working with so many brands that inspired and motivated us to get creative in marketing their services," said agency CEO and co-founder Livia Grujich. "Like most parents, I want to provide the best for my kids in terms of healthy choices. At On Q, we have the power to help brands grow and have their messages be heard. Working with brands that we believe in makes my job and the work that I do all that more gratifying."