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CMA hires Ayima

The Toronto-based Canadian Marketing Association has retained Vancouver-based digital marketing agency Ayima as its search engine optimization firm. Ayima will work to improve the association's digital presence and revenue via SEO optimization. The agency will also participate in an analysis of the CMA website. In exchange, the CMA will work to "expand the agency's influence and business development opportunities" nationally.

"We are pleased to be working closely with Ayima," said Tim Bishop, vice-president of marketing and member engagement at the association. "They are digital marketing experts, possessing a strong knowledge in using unique data to understand how to reach our members and appeal to Canadian customer needs."

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