Bleublancrouge launches new transportation practice
Bleublancrouge of Montreal has introduced a new business unit called BBR Commuter, which will specialize in mobility and transportation marketing. According to the agency, it is the first practice of its kind to focus on this sector. It will make use of marketing communications professionals who are specialists in the transportation industry.
"The evolution of urban modes of transportation, delivery methods and vehicle technology is upending not just the automotive industry, municipalities and transportation services, but the entire system," said Simon Cazelais, president of Bleublancrouge. "Together, all stakeholders must find new ways to create value. The focus in the coming years will remain awareness and communication, so that these changes can actually benefit the public. This is the challenge BBR Commuter is set on tackling."