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Body Shop readies public awareness campaign

Toronto-based retail chain The Body Shop Canada will conduct a marketing campaign this year intended to raise public awareness of the issue of testing cosmetic products on animals. The company will conduct the campaign in association with Cruelty Free International. The effort will be accompanied by lobbying activities that will encourage the Government of Canada to pass legislation banning the manufacture or sale of animal-tested cosmetics. The company has also launched an online petition on the issue at <http://www.foreveragainstanimaltesting.com>.

"The Body Shop, its staff and its customers passionately believe that no animal should be harmed in the name of cosmetics," said Toby Milton, general manager of The Body Shop Canada. "Animal testing on products and ingredients is outdated, cruel and unnecessary. Canada lags many countries in the world on this issue. Similar bans have already been introduced in the European Union, Norway, India, Turkey, Serbia, New Zealand and Israel. Canada risks falling behind many of its international peers if it does not act immediately. Furthermore, in countries where the ban has been enacted, the cosmetic industry has continued to thrive. The need for animal testing is over."

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