Eating disorder groups ready awareness campaign
The Toronto-based National Eating Disorder Information Centre is preparing an awareness initiative timed to coincide with Eating Disorder Awareness Week. The effort, called "One Size Doesn't Fit All," includes the collaboration of a number of eating disorder groups nationally. From Feb. 1 to 7, these organizations will conduct a series of localized promotional activities intended to educate consumers about eating disorders. They will present these disorders as "biologically-influenced mental illnesses with potentially life-threatening consequences." As part of the campaign, 40 Canadian landmarks will be illuminated in purple, including the CN Tower in Toronto, Reconciliation Bridge in Calgary, Rogers Arena in Vancouver and Watermark Theatre in North Rustico, PEI. The effort also include social media activities.
"Through open and supportive dialogue, we can promote public understanding about these illnesses while also spreading hope to those affected in order to break the shame, stigma and silence that affect those living with an eating disorder," said Kelsey Johnston, outreach and education coordinator at the centre.