CIBC conducts Ski-Thru ATM promotion
CIBC has resumed a promotion called the "Ski-Thru ATM" at the Whistler Blackcomb Resort in BC. The installation takes the form of a branded automatic teller machine located on a ski slope at the resort. The installation includes ski pole and glove holders as well as heating lamps. It also incorporates at three-foot-tall animatronic penguin that spins each time a consumer posts a Twitter message using a campaign hashtag. For each message, CIBC will donate one dollar to Alpine Canada. CIBC conducted a similar promotion last January.