Report: Video-based advertising in Canada
Toronto-based video advertising software company Videology has released a report on Canadian video-based advertising. According to the report, 87% of campaigns run by the company's clients in the last quarter of 2017 ran on multiple screens, including computers, mobile devices and internet-connected television sets. This represents a 30% increase from the previous quarter. In addition, 100% of advertisers made use of demographic targeting in their campaigns, while 45% also used behavioural targeting and 17% used geographic targeting. Seventy-nine percent of ads were 15 seconds in length, with the remainder 30 seconds in length. Ninety-four percent of clients bought their campaigns on a cost-per-thousand basis.
"Canadians today are consuming more video content on more screens than ever before," said Mark McKee, executive vice-president of North American marketing and sales at Videology. "Advertisers are realizing they must take a multi-screen approach in order to reach their audience. It's not just about PC and mobile anymore. Connected TV is emerging as a powerful way to reach consumers in a TV-like environment using the data and targeting usually associated with online channels."