Giant Tiger begins women's shelter initiative
Retail chain Giant Tiger has begun a charitable initiative during which it will donate $10,000 worth of undergarments to Canadian women's shelters. The apparel will be from the company's recently-introduced Carisma product line. Participating shelters include Win House of Alberta, the Regina Transition House of Saskatchewan, Willow Place Shelter of Manitoba, Interval House of Ontario, Inter-Val 1175 of Quebec, Liberty Lane of New Brunswick, Anderson House of Prince Edward Island and Adsum for Women and Children of Nova Scotia.
"These shelters play such a vital role acting as a place of refuge and solace," said Karen Sterling, vice-president of marketing at Giant Tiger Stores. "It is important that they have the basic necessities they need to help these women rebuild their self-esteem and get back on their feet. Giant Tiger is a company that champions women and the community. With our core customer being Canadian women, we want to make sure we are supporting causes that are important to them. Giant Tiger has a long-standing history of supporting female-centric charitable organizations. We are committed to improving the lives of Canadian women."