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Fallsview Casino begins out-of-home campaign

Fallsview Casino Resort of Niagara Falls, ON has begun an out-of-home campaign in Toronto. The effort, developed by Arrivals & Departures, includes a 40-by-73-foot billboard in Yonge-Dundas Square. The creative depicts passing consumers being drawn to the resort by the "Fallsview Fun Magnet." These passers-by are represented by mannequins posed as a scooter rider, a golfer, a hot dog vendor and a sports fan, among others. The campaign also make use of an online video that purports to depict the lives of the mannequins.

"Mannequins like the ones featured on the Fun Magnet billboard are all around us and tend to blend into the background,” said Jason Locey, chief creative officer at the agency. "We focused on the fun that goes hand-in-hand with the brand, and that extra layer gives even more opportunity to experience the fun in Fallsview."

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