Beck Taxi hires NKPR
Beck Taxi of Toronto has retained NKPR to handle communications for the launch of its new mobile application. The assignment includes the development of a media and influencer relations campaign. NKPR will work in collaboration with Beck's creative agency, Haddon Strategy. The initiative will focus on the new enhancements to the application. It will also seek to raise overall awareness of the Beck Taxi brand.
"In the year of our 50th anniversary, we are thrilled to continually bring new innovations to our services which will positively impact the experiences of our customers and our drivers," said Kristine Hubbard, operations manager at Beck Taxi. "NKPR brings extensive experience working with influencers in the lifestyle space and they share in our understanding of the unique position Beck has in our market."