Quebec government retains Cossette Media
The Government of Quebec has retained Cossette Media as its media placement agency. The Centre de services partagés du Québec selected Cossette following a public call for tenders. The organization coordinates media buying for approximately 200 advertisers, including provincial ministries, organizations and Crown corporations such as Loto-Québec, Hydro-Québec, the SAQ and Télé-Québec. Cossette's contract runs through 2022 and includes two options to renew.
"Our expertise in media optimization and data analysis and management will allow us to support the collective's clientele and ensure safe, effective and responsible placements," said Nathalie Bernier, vice-president of media planning and operations at Cossette Media. "The CSPQ is an important client. It plays such a key role in Quebec's media industry. We are very proud to have won this mandate."