Garnier Canada concludes influencer campaign
Garnier Canada recently concluded an influencer campaign in support of its Fructis line of hair care products. The campaign, called "Super Fruits Super Hair," was developed by Influicity of Toronto. It made use of 150 social media personalities to produce 400 pieces of content over the course of a year.
"One of the keys to the Fructis campaign was our ability to search for high-impact influencers across hair, sports, music and fitness, as they were growing on Instagram," said Influicity CEO Jon Davids. "We're seeing so much demand in the market for an influencer DSP backed by real data. Because this market is so rapid and transient, only a platform approach like Influicity's would be able to execute at this scale."