Media City joins DPAA
Toronto-based digital out-of-home media company Media City has joined the New York-based Digital Place Based Advertising Association. The marketing association works to promote the use of digital OOH advertising.
"We were the first company in Canada to start selling outdoor digital, almost 20 years ago," said Sylvio Deluca, CEO of Media City. "Joining DPAA feels like coming home again. We're thrilled to be part of this organization."