Spice Tailor retains Carlaw Communications
The Spice Tailor, a food company based in the United Kingdom, has hired Carlaw Communications of Toronto as its Canadian public relations agency of record. The firm won the account in a competitive request-for-proposals process. The assignment includes marketing communications, media relations, content development, corporate partnerships, sampling programs and special events. The Spice Tailor, founded by chef and television personality Anjum Anand, specializes in Indian food products.
"We chose Carlaw because of their unique partnership, understanding of the industry and hands-on approach to communications initiatives," said Helen Facey, head of marketing at The Spice Tailor. "We were impressed with their recommendations to maximize our activities and budget in Canada."