TSN signs broadcast deal with Pick 6ix
TSN has signed an agreement with Toronto restaurant Pick 6ix to become the exclusive sports broadcaster of the venue. As part of the agreement, the company will produce an original branded social media series called 6ix Degrees. The series will be hosted by television personalities Tyrone Edwards and Cabral Richards. It will feature special content during Toronto Raptors games. The six 60-second videos will be carries on TSN's social media pages.
"Pick 6ix is set to become a cultural sports and entertainment hub for years to come, and we look forward to working with the Pick 6ix team on the numerous opportunities this new iconic destination and partnership provides Canada's sports leader not only from a storytelling, but also a fan perspective," said Mark Milliere, senior vice-president and general manager at TSN.