Clover Leaf begins All Natural campaign
Clover Leaf Seafoods has begun a new advertising campaign in support of its Tuna in Water line of canned fish products. The effort, called "All Natural," was developed by Tag of Toronto. It consists of television advertising, online video, social media activities and in-store materials. The creative focuses on the health benefits of the products. It also seeks to inform consumers that the fish used are without additives or preservatives as well as non-GMO, BPA-free, grown wild and traceable.
"One of the challenges Clover Leaf faces is that their products are found in the canned food aisle, leading customers to believe they aren't fresh, when in fact, Clover Leaf All Natural Tuna in Water is comparably as nutritious as fresh and frozen fish, plus very high in protein," said Ian Schwey, executive creative director at Tag. "Based on that, we created a light-hearted story where an informed, young girl discovers a more fitting place, the fresh produce section in the grocery store for the All Natural Tuna in Water product. We hope this campaign will enlighten consumers and encourage them to consider the benefits and nutritional value that Clover Leaf products offer."