Kijiji breaks Shake it Up campaign
Toronto-based classified advertising website Kijiji Canada has begun a new national advertising campaign called "Shake it Up." The campaign, developed by CloudRaker, will run through early April. It seeks to depict the benefits of using the service to "shake up" a consumer's life. The creative presents a series of situations in which life changes and new items may be needed, such as buying baby accessories or a car. The campaign consists of television, digital and out-of-home advertising which will roll out in stages.