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Agropur breaks national campaign

Quebec dairy company Agropur as begun a new national advertising campaign developed by Lg2 of Montreal. The effort consists of a 30-second animated television commercial in English and French. The creative seeks to communicate that buying products from the cooperative company contributes to the economic growth of the country. The campaign also includes in-store materials, online banner ads, public relations and social media activities.

"In addition to choosing high-quality products, consumers are also encouraging the 13,000 Canadian families actively involved in the development and success of their economy," said Mylene Couture, brand vice-president at Agropur.

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