Gene Simmons joins Invictus MD Strategies
Vancouver-based cannabis company Invictus MD Strategies has signed a promotional agreement with rock musician Gene Simmons. He will join the company in the capacity of chief evangelist officer and participate in a number of initiatives intended to raise awareness of the company in advance of the proposed legalization of recreational cannabis. Simmons will provide marketing advice, act as a media spokesperson, make public appearances and participate in the company's annual general meeting.
"Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time, but has spent decades building successful brands internationally in various industries," said Dan Kriznic, chairman and CEO of Invictus. "Gene will lead marketing initiatives that will help spread the positive messages that dwell at the heart of Invictus in accordance with the strict regulations of Health Canada's Access to Cannabis for Medical Purposes Regulations, the Food and Drugs Act and the Narcotic Control Regulations."
As part of the agreement, Invictus has acquired 100% of a company called Gene-Etics Strains from Simmons for US$2.5 million and issued him 2.6 million shares in Invictus. A second management services and licensing agreement, to be paid in additional stock, will follow.