Canadian Soccer Business launches
A new entity called Canadian Soccer Business has been formed to represent Canadian Premier League soccer properties in Canada. The professional soccer league will debut nationally in 2019. The company represents the league's commercial interests in this country, including corporate partnerships and media rights for Canada Soccer and its teams. The representation agreement with Canada Soccer will run for 10 years.
CPL co-founder Scott Mitchell has been appointed chief executive officer of the company, while league commissioner David Clanachan has been appointed chairman. Ian Charlton has been appointed chief sales officer and head of partnerships. He has previously held positions at TSN, Bell Media, NASCAR, NBA, WWE, XFL and Disney. Dave Keeley has been hired as director of corporate partnerships. He has previously been at the Vancouver Whitecaps FC, Ironman and the Toronto Argonauts.
"This is a coming of age for soccer in Canada and this enterprise will build off the momentum of soccer and help transform the sport in our country," said Clanachan. "Canadian Soccer Business has the potential to grow into one of the most important and unique sporting entities in Canada, one that could stand alone in representing a Canadian sport that has the reach of community, country and world. Having a partnership team that is 100% focused on creating a new soccer economy in this country will empower new and excited partners to help elevate the sport to a whole new level for all Canadians."