Reno‑Depot signs Dave Morissette as spokesperson
Quebec-based home improvement retailer Reno‑Depot has signed a promotional agreement with hockey player and sports broadcaster Dave Morissette. He will act as the brand's spokesperson and appear in a series of Reno-Depot advertising campaigns beginning April 9. Reno-Depot is operated by Lowe's Canada.
"Reno-Depot is celebrating its 25th anniversary this year and embarking on the next chapter of its history," said Guy Beaumier, executive big box vice-president at Lowe's Canada. "During this growth phase, we wished to partner with a new spokesperson who is just like the Reno-Depot brand: accessible, authentic, energetic and professional. Dave is a down-to-earth, hands-on kind of guy who enjoys home improvement and knows how to overcome obstacles to complete his projects. He embodies Reno-Depot's DNA perfectly, as well as our values."