IHeartRadio sponsors Boots and Hearts Music Festival
IHeartRadio of Toronto has signed-on as the official radio sponsor of the Boots and Hearts Music Festival. The country music event will take place in Oro Medonte, ON in August. As part of its sponsorship, the company has launched a "Boots and Hearts Radio" channel on its streaming music mobile application. The channel's content will consist of music from artists appearing at the festival. IHeartRadio will have an installation at the festival grounds. Various Bell Media country music radio stations will also carry live coverage of the event.