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Lowe's Canada begins Eco promotion

Home improvement retail chain Lowe's Canada has introduced a new program called "Eco" intended to help consumers reduce their environmental impact. The program will be offered at 630 stores nationally operating under the company's Lowe's, Rona and Reno-Depot names. It features a collection of approximately 3,500 products which will be labeled with an "Eco" seal based on its estimated environmental impact through its lifecycle.

To introduce the program, the company is conducting a promotion timed to coincide with Earth Day on April 22. For each eligible product sold in a participating store on that day, the company will plant a tree in collaboration with Jour de la Terre Québec and Earth Day Canada.

"Lowe's Canada acknowledges having a role to play in improving the environmental performance of the construction and home improvement industry in Canada, which is why offering our customers a range of products characterized by a smaller environmental footprint is one of the three pillars of our corporate responsibility approach," said Jean-Sébastien Lamoureux, senior vice-president of communications, public affairs and compliance at Lowe's Canada. "With this program, we want to make it easier for consumers who want to choose products that reduce the environmental footprint of their projects by clearly identifying Eco products in stores and online, and by highlighting the many benefits these products offer."

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