RYU Apparel releases online video
Vancouver-based athletic apparel company RYU Apparel has released an online promotional video produced in collaboration with hip hop musician Kyprios. The two minute video, called "Respect Your Universe," depicts the artist walking a nighttime street, reciting lyrics reflecting his approach to life. The video is being hosted on the brand's Facebook page and on YouTube.
"We are honoured to count Kyprios as one of our partners in the community, especially one who shares the same core beliefs as we do," said RYU CEO Marcello Leone. "We were so moved by his lyrics that they inspired us to step up and create this beautiful video as a way to amplify his messaging."