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Beaconsfield begins safe driving campaign

The City of Beaconsfield in Quebec has begun a new awareness campaign that encourages drivers to slow down and use more caution. The effort includes outdoor signs at the city's main points of entry, in school zones and near parks and playgrounds. In addition, communication materials for parents will be distributed to elementary school students in the city. Parents are encouraged to take a "Safe Driving Pledge" and affix a sticker to their vehicle.

"The respect of signage requires all users of the road to exercise vigilance at all times," said Beaconsfield Mayor Georges Bourelle. "As motorists, we need to know, adhere to and adopt the practices of good drivers in school zones. The safety of our children is at stake. While road safety improvements are essential, the fact remains that awareness and education are crucial to changing one's own behaviour and that of others."

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